OUR STORY

East of the City was born from a simple idea: replace self-doubt with curiosity.

For years, I dreamed of designing my own apparel but convinced myself I couldn't. I spent the first 5 years of my career in AI and tech. I learned a ton, but I never felt connected to it. I was laid off in May 2026. What initially felt like a setback became an opportunity to finally pursue something I've always wanted to do.

From this, East of the City was born.

The inspiration came from daily walks with my wife through Shadyside, a neighborhood on the east side of Pittsburgh. Those walks, which we started calling the Shadyside Stroll Club, became a time to slow down, connect, and appreciate the little things. The neighborhood inspired our name, and the bunnies we passed along the way became our signature logo.

Wonder More. Worry Less. is more than a saying. It's the mindset that brought East of the City to life.

We're here to create thoughtfully designed, quality apparel with a purpose beyond what you wear.

And if sharing my journey inspires one person to take a chance on themselves and pursue something they've always dreamed of, then this brand has already accomplished something meaningful.

East of the City — Est. 2026